Written by Niki Tudge. Copyright 2012
The study of motivation is concerned with why dogs do what they do. Motivation can be described as the direction and persistence of action. Common characteristics of motivation are that motivation is typified as an individual phenomenon, motivation is described usually as intentional and motivation is multifaceted. The purpose of motivational theories is to predict behavior.
The underlying concept of motivation is the driving force within the dog in which they attempt to achieve a goal. Performance can be described as the result of the dog’s ability and its motivation. If a dog has ability and no motivation then it will not exhibit a behavior, alternatively if the dog is motivated and lacking the skill then this also restricts the performance of a behavior.

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